Our Strategy

Our Strategy

Walk the Walk has one key goal: raise funds to support the most effective and ethical path to Democratic victories in federal, state, and local elections.. Research shows that typical political fundraising is not the most effective way to win. Registering, empowering, and mobilizing voters of color who form the base of the Democratic party -- rather than contributing to big TV ad buys, or even top of the ticket candidates -- is a much more powerful approach.
Walk the Walk's Strategy
We fundraise for local grassroots organizations run by people from the communities they serve.  These groups use research-proven tactics to engage communities to win. They promote Democratic candidates in historically disenfranchised communities of color., and because of our funding, they are hard at work right now engaging voters.

Frequently Asked Questions

Q: How do you select grassroots groups?

A: We work directly with advisors at Movement Voter Project to identify the grassroots organization in each of our battleground states that best meets the criteria of Walk the Walk strategy. Each organization we're supporting:

  1. Is embedded in and run by African American and/or Latinx or Asian American communities.

  2. Has a demonstrated record of success registering and turning out new voters via relational tactics.

  3. Works in the key sub-geographies we've identified in each state.

  4. Has a specific funding gap and an ability to use funds impactfully now. 


We've had extensive conversations with each group and have built ongoing relationships with them.

Q: Why not contribute directly to these candidates/organizations?

A:  Our ActBlue page makes it easier to contribute to all (or any subset that you like) at once, and it's a secure and easy way to give. And because we are relentlessly monitoring the funding gaps of our beneficiaries, when you contribute through the Walk the Walk ActBlue page, you'll know that your investment is going to places that need it most.

Q: What do you mean "monitoring the funding gaps"?
A: Unlike many political fundraising initiatives, we remain focused on ensuring that all contributions go where they will have the most impact. When we select a beneficiary to fund, we review their voter program budget gaps. We stay in close contact and monitor how close we are to meeting their targets. As soon as a beneficiary is fully funded, we move to a new organization in need. 

Q: Why would I donate to Walk the Walk?

A:  You are not donating to Walk the Walk. We are an all-volunteer group, and we do not accept contributions directly. Via our ActBlue page, all donations are allocated directly to the grassroots organizations we're supporting.

Q: Who covers your administrative costs?

A: We do. This is a volunteer project and a labor of love. Our houses are messy, our families are tired of the political talk, but the tradeoff is worth it. All contributions go directly to the organizations, not us.

Q: How do I know if these groups are any good?

A: All of our groups have a demonstrated track record in their community. Many of our grassroots organizations have been nationally recognized for their work. They are strongly recommended by Movement Voter Project, a national group that only supports highly effective grassroots organizations who pass their 3-stage vetting process, ensuring that they have a history of excellence, a sound financial plan, strong local leadership, and a current funding need.

Q: How do I know if this site is secure?

A: No donations are made on this site, and as a volunteer organization, we accept no contributions. Instead, donors contribute directly to the candidates/groups we support via a secure ActBlue page.

Q: Are donations tax deductible?

A: Our current beneficiaries are 501(c)(3) organizations engaged in non-partisan work. As such, all contributions are currently tax-deductible. Note that we intend to support partisan grassroots work in 2022.

Q: Can I make a contribution by check?

A: ActBlue accepts contributions by credit card, debit card, PayPal, and ApplePay, but not by check. However, if you would like to give via a donor-advised fund (DAF) or family foundation, we have options! Please contact us.

Q: Can I make a contribution in someone's name or as a gift?

A: Absolutely. Please consider making a contribution in honor of a friend or occasion. For any donation over $360, we'll also send them a note of acknowledgement directly. 

Please contact us if you'd like this.

Q: I am over 70 and obliged to take a minimum distribution from my IRA and 457 retirement accounts.  In the past, I've paid state and federal income taxes on those distributions. If I want to donate funds from those accounts to the 501(c)(3)s supported by WtW, is there a way for me to avoid tax liability on the distribution (and thus save money and/or maximize my contribution)?

A: YES. Depending on your account, there may be no tax liability IF the distributed funds are paid DIRECTLY to the 501(c)(3).  Please contact Walk the Walk USA for information regarding Donor Advised Funds for how to arrange direct payment. 

Q: Can I make a donation of appreciated stock?

There is a significant tax benefit to an individual or foundation who donates appreciated stock to a non-profit. The donation must be made through direct transfer to the non-profit by the donor’s financial agent. As a general rule, the tax deduction is the amount of the current value of the appreciated stock. This is true whatever the purchase price.  Further, there is no tax due on the gain of the stock. Let’s say you purchased 10 shares of stock at a total cost of $1,000 some time ago and the stock has appreciated to a current total value of $10,000. Generally, if you sell the stock now, you will be taxed on the gain of $9,000. However, if you donate the ten shares (or any portion), you will get a tax deduction of $10,000 (or whatever portion you donate). The donation must be made by a direct transfer arranged by your financial agent. This information is based on general tax principles.  Please contact your tax advisor for advice specific to you. If you wish to make such a donation, please contact us.

Q: Can I make a donation of cryptocurrency?

If you're interested in donating Bitcoin or other cryptocurrency, please contact us.

Check out Walk the Walk over at medium.com.
And a recent interview with the founders of Walk the Walk on KPFK-L.A. 90.7 FM.

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